I hate to admit this, but for the past 9 months I have largely ignored my blog’s email inbox. The reason was mostly due to the fact that I have returned to teaching, and free time during the school year to attend to the blog was minimal. I apologize if you have sent me a question and I have not responded – I feel really bad about the legitimate emails that have fallen by the wayside!
Another major reason that I fear wading into my inbox is that as a blogger with a decent amount of regular traffic (though it has declined over the past year due to less frequent posting – again, the life of a teacher), my inbox has become infested with spam in the form of emails from people who want something from me, usually so that they can make money for themselves. These emails generally fall into one of the following categories:
A) People who want me to help promote a product they market/sell. I have worked regularly with marketers over the past several years. I have become friends with some. Some are very good at what they do, and understand that developing a relationship with publishers that goes both ways is the best approach. Unfortunately, I also get a ridiculous number of requests to promote products that have no relevance to the content on my website. Cigars, romance cruises, mattresses…I could go on and on. And then there are the somewhat relevant product pitches that always start with “Hey Run Blogger, I just read (insert recent post title here) and it was great. I have been reading you blog for years! (But I don’t know your name or how to spell the title of your blog). I’d love for you to write about….(insert product, Kickstarter campaign, etc.). Don’t pretend, it’s so easy to see through it since these emails arrive every day.
B) People who want me to promote their event/athlete/doctor/fitness guru. I get it, it’s hard to get the word out about your running event, the latest accomplishment by your athlete, or the new diet created by your fitness guru. I’m particularly sympathetic to those trying to promote races since I know how hard it can be to get the word out, but unless a site is geographically focused, most will not dedicate a post to race promotion (e.g., the Warsaw Triathlon might be a great event, but a site focusing on endurance sports in Poland might be a better fit). If I shared every promotional request that I get, this site would be nothing but a series of semi-relevant promo pieces that cut and paste press releases, and I could probably post 2-3 per day. As a site editor, keeping things relevant is important, and if it’s not related to running shoes, running gear, or running science, it’s probably not suitable for this site. Shotgun marketing might work in some cases, but knowing the site you are pitching to is a much better approach.
C) People who want to promote themselves or their sites, usually for dubious reasons. These emails typically look something like this one:
My name is John Doe and I recently came across your website .
Therefore, I would be grateful for an opportunity to contribute with an article to get linked and mentioned on your website. Of course, I will compensate you with an additional fee for your involvement.
Thank you very much for your time and hope to hear soon from you.
Often they will list a few article titles, and typically these have no relevance to the site content. For example, one that I received touted several articles about trampolines. Most often these are people who are selling something, and they want a link that will raise their site profile in search rankings. Requests like this, or requests to purchase links directly are some of my biggest annoyances.
D) People who want to buy something from me that I don’t even sell (and I don’t really sell anything). These are perplexing to me, I don’t know what these people (or bots) hope to gain from the emails. Here’s a recent example:
This is Shawn Barrett and I am sending this message to know whether does your company sell Titanium Sheet. Well if yes, kindly let me know the types and sizes available as well as the unit cost on them to enable me choose the quantities I will like to purchase.
Looking forward to hear from you soon.
I don’t know who “Shawn” is, and I don’t know why he wants to buy titanium sheets from me. Maybe this is a lucrative business I should get into? I also was recently asked about how much I charge for LED stage lights, fuel filters, and silicone insulated products. Puzzling…
E) People who want me to join their advertising network. Writing up my thoughts on advertising warrants a separate post (I think I’ll write one up), but let me just say that I get emails all the time from ad networks promising huge income streams (high CPMs!), and touting the companies they represent. Initially I fell for some of these claims, but more often then not, advertising networks don’t deliver on what they promise in the emails they send trying to get you to sign up. I’ve been using two or three for the past year that have been consistent and are easy to deal with, and I ignore almost everything else. It’s just not worth the time or effort.
As mentioned at the outset, my biggest problem with the flood of emails in these categories is that it makes it very hard to sift through and find the emails I actually do like to get. First and foremost among these are emails from readers asking for advice. I feel terrible that I have not been able to keep up with these over the past year, but I’m not sure of the best way to remedy the situation. If anyone has any advice for funneling genuine emails out of the sea of spam, I’d love to hear your approach!