New Balance took the next step in their slow buildup to the release of their Minimus line of shoes yesterday by posting high resolution images of each shoe in the lineup (the NB Minimus Trail, Road, and Walking/Wellness). The marketing approach they are taking with these shoes is unlike anything I have seen before, which is hopefully a sign that they see minimalist shoes as a big part of their future offerings. Combine signs like his with a very pro-minimalist article in the November 2010 issue of Runner’s World, and you have to ask yourself if we are on the cusp of a big change in the way even the big shoe companies approach shoe design – I strongly suspect that minimalism is here to stay.
New Balance Minimus Trail
New Balance Minimus Road
New Balance Minimus Walking/Wellness
Click the banner to the right to activate the Runblogger coupon and receive 10% off purchases at Running Warehouse (discount will appear in shopping cart).