Running Shoes, Gear Reviews, and Posts on the Science of the Sport
Got an email this morning from Mizuno asking if I would share a link to their wear-testing application for the Mizuno EVO Cursoris. The Cursoris is a zero-drop shoe set to be released in early 2013, and they are particularly interested in wear-testers who are experienced at running in zero drop shoes or who are midfoot runners.
Click here to apply to be a Mizuno Cursroris wear-tester.
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About Peter LarsonThis post was authored by Peter Larson. Pete is a biology teacher, track/soccer coach, and dad (x3) with a passion for running, soccer, and science. If you'd like to learn a little bit more about who I am and what I do, click here, or visit petermlarson.com.
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Runblogger is edited and authored by Pete Larson. I'm a biology teacher, track/soccer coach, and dad (x3) with a passion for running, soccer, and science. If you'd like to learn a little bit more about who I am and what I do, click here, or visit petermlarson.com
Wouldn’t they maybe want people who aren’t as experienced to get the impressions of those looking to transition (ie most of their customer base)?
Many major running companies have taken that approach recently i.e. New Balance, Saucony, etc and runners seem to be a little annoyed that while their products are more suited for a forefoot strike they aren’t really built with that in mind. They are building shoes for people to transition and not building a shoe for those who are already there (a large and growing number) in their video they really explain that they designed this shoe for the forefoot strike and at zero drop it really isn’t a transitional shoe.
I think it’s good that they want to know how well the shoe works for those it was designed for. I’m sure they will do other wear tests but I think this is the right approach.
No offense but interesting to see how marketing/product introduction looks like these days.
Every shoe company does wear testing like this, it’s a normal part of product development.
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Pete Larson’s Web Links:
My book: Tread Lightly – link to ow.ly
Blog: https://runblogger.com
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I don’t mean the wear testing. I mean how bloggers are now part of the marketing machinery. Three posts in a row on one shoe. But once again no offense. It’s just interesting to note.
Why is it so interesting? They’d be stupid not to include bloggers in shoe marketing. And to be honest, they didn’t ask me to post the video, and they didn’t ask me to post the photos – I asked for them from somebody I know at the company (not a marketer) because I’m interested in the shoe and thought my readers would be. The only thing I was asked was if I’d be willing to share the request for wear testers, and judging by the number of people who have already clicked over to the application I’d say a lot of people appreciate the opportunity.
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Pete Larson’s Web Links:
My book: Tread Lightly – link to ow.ly
Blog: https://runblogger.com
Twitter: link to twitter.com
Facebook: link to facebook.com…
I hope these shoes deliver. I do wonder at my sanity in that the shoes I’m most looking forward to wearing are always a few months away from production.
Thank you for highlighting this opportunity for us Pete, just wanted to let you know I received mine last Thursday!
Lee@ithinkicanrun.com
Twitter.com/ithinkicanrun
Ithinkicanrun.com
Congrats! I didn’t make the cut :(
Sent from my iPad