Great post by my buddy Jay Dicharry on choosing soft vs. firm running shoes:
“…the marketing research is clear. People buy shoes b/c of 1) color, and 2) “first feel”. First feel is that first step you take. You know that sense of walking on a cloud…..the same feeling that made you think you could stand around in them for hours? Well, that doesn’t have anything to do with running shoe selection. Running is not standing.”
Read the full post here: http://anathletesbody.com/2012/10/29/chevy-tahoe-or-a-mini-cooper-a-tip-on-running-shoe-selection/
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