RIP: The Gravity Defyer Sperm Logo


A good logo can do a lot for brand recognition. When it comes to shoes, iconic logos like the Nike swoosh or adidas stripes are instantly recognizable, and more than a few shoes are sold simply because of the cool-factor associated with their presence. On the other hand, a bad logo can leave a brand […]

Vivobarefoot’s “Barefoot is Best” Campaign: Another Example of Marketing Twisting Science


A few weeks ago a study was released out of Daniel Lieberman’s lab at Harvard (to give due credit, the lead author was Adam Daoud) showing that forefoot strikers on the Harvard Cross Country team suffered half as many injuries as heel strikers. I’m not going to get into the details of the study here […]