Comments on: Mizuno EVO Zero Drop Shoe Collection: Preview Video

By: Robert Osfield

Robert Osfield — Tue, 30 Nov -0001 00:00:00 +0000

The shoe looks perfectly reasonable, but boy they can't help but lay on the BS marketing. An anatomical last that is unique compared to other shoes? Mizuno always has been about being minimal? WAVE Prophecy anyone?

Why can't they be honest and just say it's the Muzuno Me 2?

By: John

John — Tue, 30 Nov -0001 00:00:00 +0000

I do like that Mizuno have these in the pipeline, though I think there really only needs to be one model with a zero drop. And yeah, the marketing BS is kinda old hat. Again, they’re behind the curve when talking about mid-foot or fore-foot–that’s so 18 months ago. But at least they’re making the attempt, however belatedly. Still, I’m waiting for the Ekiden and think that they’d do well to bring the Wave Kudos here as well.

http://roguerundown.wordpress….

By: sam hartpence

sam hartpence — Tue, 30 Nov -0001 00:00:00 +0000

This is positive from them, as they have been reluctant to modify their trademark collection (Inspire, Rider, Elixir). The Elixir had been my go-to shoe for quite some time, but I always had to have a winter shoe that was no Mizuno (the cavity in the heel collects snow and ice like it's it's job) and the last couple of years I've been wearing the NB 890 at a 8mm drop and the shoe has a noticeable improved ride. I also have really liked their cross country spikes and the wave universe, but I hope their motion on the minimal side carries over to the middle ground (6 and 8 mm drops) as that's where I find the most comfort for my daily mileage.

By: Pete Larson

Pete Larson — Tue, 30 Nov -0001 00:00:00 +0000

In reply to ESM.

Maybe since Mizuno capitalized EVO they're ok?

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By: Michael Mainds

Michael Mainds — Tue, 30 Nov -0001 00:00:00 +0000

Looking at the sole on my VFFs, I land on my outer forefoot and roll in, distinct wear around the little toe. These look good, but I'd prefer some rubber on that initial contact zone.

By: Pete Larson

Pete Larson — Tue, 30 Nov -0001 00:00:00 +0000

In reply to Robert Osfield.

Yeah, when I think Geckos, I think grip, or car insurance, not stability.
Reminds of this silly ad for the Under Armor Charge RC: http://youtu.be/GZ6oSbN_yFE

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Pete Larson's Web Links:
My book: Tread Lightly - http://ow.ly/bdUO0
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By: Pete Larson

Pete Larson — Tue, 30 Nov -0001 00:00:00 +0000

In reply to Robert Osfield.

Yeah, I caught that too :) Nothing unique at all about an anatomical last. And the whole part at the end about the Gecko is ridiculous. Geckos climb vertical surfaces, very different kind of stability!

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Pete Larson's Web Links:
My book: Tread Lightly - http://ow.ly/bdUO0
Blog: https://runblogger.com
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By: Louise Cunningham

Louise Cunningham — Tue, 30 Nov -0001 00:00:00 +0000

I want some!!! Guess I will be saving up my birthday money next month! :)

By: ESM

ESM — Tue, 30 Nov -0001 00:00:00 +0000

So, who is handling the trademark lawsuit for Vivobarefoot, maker of the Evo (and Evo II and III) zero-drop shoes? ;-)
Can't believe Mizunu didn't think of this (or maybe they did?). The hallmark of a trademark problem is customer confusion, and my first thought when reading this was that Mizunu might have teamed up with Vivobarefoot to make this line of shoes. Oops.

By: Pinkdonuteater

Pinkdonuteater — Tue, 30 Nov -0001 00:00:00 +0000

Early 2013 looks like an exciting time for zero drop but cushioned shoes! We'll be checking your blog for advice, seeing as how we can't buy all of them!

By: Robert Osfield

Robert Osfield — Tue, 30 Nov -0001 00:00:00 +0000

In reply to Pete Larson.

Gecko's are a very cool animal, but the ad is bizarre how they go into how stable lizards are leading one to expect something in the sole/rubber compound for grip but no, it's just branding on the side of the shoe!

It's time these shoe manufacturers were properly lampooned for the idiotic adverts. They are almost a parody already.

By: Damien @ Outsideways

Damien @ Outsideways — Tue, 30 Nov -0001 00:00:00 +0000

I wonder if this collection will have a trail version too...