Comments on: Leisure Trends Group Releases June 2012 Run Specialty Retail Sales Report

By: Dave @zoot

Dave @zoot — Tue, 30 Nov -0001 00:00:00 +0000

Pete,
a couple comments on Leisure Trends:
1. It doesn't include any Run Specialty On Line dealer only the 1000 running stores.
2. Adrenaline, GT 2170 and Saucony - The old saying if it isn't broken don't fix it applies here. The Adrenaline and GT 2170 have been #1 or #2 for 10 years. 3rd place is always the next best shoe and Saucony has it today. When you have runner after runner simply replacing their old shoe, the next runner that walks in with the exact same build, profile etc it going to be offered what? It's a simple a very profitable formula.
3. Minimalist - As you know there are lots of brands playing in this but the big drivers of that growth are Nike Free, Saucony Kinvara, a Brooks Pure shoe or two and New Balance Minumus. After that it's a mix of all those other brands.

By: Pete Larson

Pete Larson — Tue, 30 Nov -0001 00:00:00 +0000

In reply to Dave @zoot.

Dave,

Thanks for the info - I would have predicted the Brooks and Asics to be among the top - they were two of the shoes offered to me when I first got fitted back in 2007. I personally think minimalist as a category isn't all that meaningful since shoes vary so much - I'd much rather see a list of the top 50 shoes anyway.

Do you know of anywhere that reports on on-line sales? I think SportsOneSource includes them as part of their overall analysis, but I haven't seen independent analysis of just the on-line channel.

Pete

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