Jay Dicharry on Choosing a Running Shoe

Great post by my buddy Jay Dicharry on choosing soft vs. firm running shoes:

“…the marketing research is clear. People buy shoes b/c of 1) color, and 2) “first feel”. First feel is that first step you take. You know that sense of walking on a cloud…..the same feeling that made you think you could stand around in them for hours? Well, that doesn’t have anything to do with running shoe selection. Running is not standing.”

Read the full post here: http://anathletesbody.com/2012/10/29/chevy-tahoe-or-a-mini-cooper-a-tip-on-running-shoe-selection/

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About Peter Larson

This post was authored by Peter Larson. Pete is a recovering academic who currently works as an exercise physiologist, running coach, and writer. He's also a father of three and a fanatical runner with a bit of a shoe obsession. In addition to writing and editing this site, he is co-author of the book Tread Lightly, and writes a personal blog called The Blogologist. Follow Pete on Twitter, Facebook, Google+, and via email.

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